Sydney is a current Advertising and American Studies double major (2021) at California State University, Fullerton. Based in South Orange County, she has strength in design execution, creativity on a digital medium, and collaboration. Growing up in a household with a graphic designer and a cosmetologist she has grown up with an eye for creativity. Sydney sees the field of Art Direction as an opportunity to send a message through unique big ideas. 

She loves creating and bringing to life visuals that evoke feeling from audiences. With each project, she sees an opportunity to tell a story that connects to human emotion. The world of advertising is overcrowded and overdone. There comes a point where bells and whistles no longer work. Sydney believes that a combination of aesthetics and emotion is what will stay with people the most.

In her free time Sydney enjoys reading, making homemade cards, and trips to the beach with her dog Oreo.